The Difference Between Brand Affiliation and Trademark Licensing

Brand affiliation and trademark licensing aren’t the same — and it’s important to know the difference. At Japanese Cherry Blossom Home Decor®, we offer both. Licensing gives you legal rights to use our registered trademark on products and listings. Affiliation means you’re aligning with our brand’s identity — ideal for wellness or lifestyle businesses that want brand exposure but don’t need full use of the name. Both offer visibility, exclusivity, and access to a trusted design-forward brand. Choose what fits your business model and grow under the cherry blossom banner.